Publishing house deploys standardized publishing platform to nine markets redefining content creation to lead the evolving digital arena
Hamburg (Germany), November 18, 2013
vjoon, a leader in cross-media publishing software, announced today that Condé Nast International opted for vjoon K4® as its publishing platform redefining content creation for the future of publishing. vjoon K4 bested international competition in a multistage tendering process, one of its strongest selling points being its efficient workflow management capability for multichannel publishing. vjoon integration partner Managing Editor Inc. (MEI) was tasked to manage the global delivery of vjoon K4, train local teams, and provide IT support. Condé Nast International is installing vjoon K4 in nine markets, while an arrangement with Adobe for digital asset management (DAM) through the adoption of Adobe® Experience Manager, is handling publishing assets in 11 wholly owned Condé Nast International markets to harmonize its international IT system.
“Our multi-platform publishing strategy required a transformation in the management of Condé Nast content across the company‘s multiple geographic regions. We reviewed our options closely and realized that vjoon K4 is ideal for our purposes. We needed to introduce workflow management that would integrate with the systems we already had in place, which made vjoon K4 the best choice for us,“ says Malcom Simms, CTO of Condé Nast International in London. “What’s more, the combination of vjoon K4 and MEI’s top-notch service and considerable experience managing large projects was perfect for the global rollout we had in mind.”
To date, this deployment has enabled the Wired UK digital replica edition to debut on mobile with the December 2013 issue, to be followed in Britain by GQ and Vanity Fair for smartphones. The November 2013 issue onwards of GQ Taiwan, the October issue onwards of Vogue China and the weekly title Vanity Fair Italy are already produced entirely utilizing vjoon K4, joining six other titles across Italy, Britain and China published successfully in this way since March 2013. By the end of 2013, a third of all editorial pages produced by Condé Nast International wholly owned titles will be created using the cross-media publishing solution vjoon K4. In 2014 a further 21 titles in Britain, Italy, China, Taiwan and Spain will benefit from the new technology, and by 2015 all magazine content, irrespective of platform, in Taiwan, France, Spain, Japan, Mexico and India will also be on board.
“We are delighted by the work MEI has done to structure this global deployment of vjoon K4,” said vjoon CEO Andreas Schrader. “We‘re looking forward to all the Condé Nast International titles benefiting from this worldwide initiative.” “We’re very pleased to lay the groundwork for harmonious production across Condé Nast’s international markets with this installation,” said MEI CEO Dennis McGuire. “vjoon K4 will be a real boon and we hope to bring the same advantages to any other publications that choose to integrate the K4 system.”
Condé Nast International (CNI), a division of Advance Publications, sets the benchmark for multimedia publishing excellence. CNI currently operates in 27 markets, publishing 127 magazines, close to 100 websites and over 200 tablet and smartphone apps, under such respected brands as Vogue, GQ, Glamour, Wired, Condé Nast Traveller, AD and Vanity Fair. Recent launches include Vanity Fair in France, Condé Nast Traveler in China, Vogue in Thailand, Ukraine and the Netherlands, GQ in Turkey, Glamour in Brazil, AD in India and Allure in Russia. CNI continues to expand beyond its traditional publishing domain, through activities which include: global events such as Vogue Fashion’s Night Out, GQ Men of the Year and Glamour Women of the Year; Wired events and consultancy services; The Vogue Wedding Show in India; CNI Restaurants and the Condé Nast College of Fashion & Design which recently opened in London. For more information, visit www.condenastinternational.com
Managing Editor Inc. (MEI), an Adobe premier development partner and the exclusive American distributor of the vjoon K4 Cross-Media Publishing Platform, specializes in quality, proven publishing solutions and offers sales and professional services for the ever-changing publishing software landscape. Visit www.maned.com for more information.
vjoon®, a fixture on the publishing market since 1990, is a leading developer of workflow solutions based on Adobe Creative Suite® and a Adobe Digital Publishing Suite reseller. vjoon rapidly integrates all Adobe innovations into its solutions and consistently develops its products to meet market needs. vjoon’s flagship product vjoon K4 is one of the most innovative cross-media publishing platforms available in the market and lets you deliver your valuable content to any output channel – print, online, mobile, tablet. Based on the time- and cost-saving Unified Publishing Process™ vjoon K4 provides the tools that allow your team to publish anywhere, smoothly and efficiently – wether you produce magazines, newspapers, sales materials, annual reports or books. Renowned customers worldwide and in configurations from 10 to more than 1,200 concurrent users benefit from this sophisticated solution. Headquartered in greater Hamburg, Germany, vjoon partners with a global network of more than 30 qualified integrators to deliver premium system integration and support services to its customers
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Christian Tchorsch, Public Relations Manager, vjoon GmbH
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